Many original equipment manufacturers (OEMs) of in-line production equipment want to sell end-to-end solutions that incorporate four-color printing technology. End-use customers for these products typically prefer integrated printing capability to avoid the need for offline or third-party services.
This management brief explains the critical issues involved with incorporating printing systems in OEM production machinery. It reviews the market drivers and trends that are driving in-line printing technology, and explains how adding that capability can create attractive new revenue streams.
