AstroNova traveled to Ockenheim, Germany, to check-in with Weingut Schäfer-Zimmermann and see how they use their QuickLabel tabletop label printer to print wine labels in-house and on-demand!
In Ockenheim, Germany, you’ll find an area where wineries and vineyards are plentiful. There, nestled in an idyllic, rural area, is Weingut Schäfer-Zimmermann, a family-owned winery. With acres of land being passed down from previous generations, the winery has been cultivating vineyards in various locations around Germany, including Gau Algesheim, Dromersheim, and Budesheim. Their range of products and offerings includes white, rose, and red wines as well as sparkling wines, cocktails, and fruit juices.
AstroNova visited the winery to see how Weingut Schäfer-Zimmermann is using their QuickLabel QL-300, a five-color, toner-based label printer. Drawn initially to the QL-300 because of the opaqueness of the white color output and the quality of labels printed, they’re now able to overprint a variety of details, including gold embossing, onto preprinted wine labels with the help of the QL-300. With a selection of award-winning wines, across various international markets including America, Japan, Spain, Italy, and England, having eye-catching labels to complement the product was essential.
Efficient, In-House Labeling
“We can use it to fulfill individual customer requests because it’s the only printer that can print in white. We have a lot of dark labels, including black ones, so white is very useful for emphasizing colors.”
“….Each time we went to the printer, we had to discuss, clarify, and then wait until the labels were ready to print and could be handed over to us.” continues Zimmermann. “It took about 1-2 months before we’d finally have the wine to the customer, and that led to additional costs…So now, I can sit down with the picture or layout from the customer, and I’m done and have the labels run in 15-20 minutes.”
With five generations of experience harvesting and perfecting their line of wines, Weingut Schäfer-Zimmermann has their process down to a science. With the addition of the QL-300, now, like their wines, their labeling process has become more natural, too. “The QL-300 has made the process much easier. Now our customers don’t have to wait months until they can get bottles with their own labels on them. We spent a lot of time looking for a printer that simplifies all of these things; printing in white, printing images, not just labeling in color…and then, we found it.”, says Zimmermann.
“The printer is very easy to understand. We can now make custom labels without any great losses. If you order from a wine wholesaler, then you order a large amount; in the end, you have a lot of labels leftover that you just throw away.”
With the QL-300, Weingut Schäfer-Zimmermann now has the opportunity to produce short runs. Therefore they can meet the variety of individual customer requests they receive, provide their customers with unique souvenirs, offer a large variety of wines – both new and vintage, and provide products for special events like birthdays, anniversaries, or weddings.
Looking to Print Wine Labels In-House?
If you’re interested in learning more about how you can print wine or beverage labels on-demand, feel free to contact us to schedule a virtual demonstration or speak with one of our specialists!