Choosing the right label material is essential for product presentation and effective customer communication. Labels are key in conveying your brand identity and marketing message, while providing critical usage and safety information. They must be readable, durable, and suited to the conditions affecting your product and its use, including handling, shipping, and environmental exposure.
Whether you’re labeling food, pharmaceuticals, or industrial chemicals, selecting the proper material is crucial for reliability and performance. Some considerations apply across all industries, while others depend on specific application requirements.
Universal Labeling Considerations
When selecting a label material, core factors apply to virtually any product or industry. These considerations ensure your labels meet both operational demands and branding expectations:
1. Surface Compatibility
Label materials and adhesives must match the surface where they’re applied, such as plastic, glass, metal, cardboard, or flexible film.
- Textured or low-surface-energy materials (like HDPE or powder-coated metal) may require specialized adhesives for proper bonding.
2. Adhesive Type
Choose the right adhesive based on how long the label needs to stay in place and whether it must be removable. Options include permanent, removable, repositionable, or tamper-evident adhesives.
- Adhesive performance depends on application temperature (during labeling) and service temperature (during storage and use).
- Moisture, oil, and chemical exposure can also affect adhesive strength.
3. Environmental Conditions
Labels may need to resist:
- Moisture or humidity
- Extreme hot or cold temperatures
- UV or sunlight exposure
- Physical abrasion or handling
- Chemical exposure (in industrial and laboratory settings)
4. Durability and Longevity
Consider how long the label needs to remain legible and intact:
- Short-term use (e.g., temporary promotions) may only require paper-based materials.
- Long-term or outdoor use (e.g., compliance or asset labeling) calls for synthetic materials like polypropylene, polyester, or vinyl.
5. Print Technology Compatibility
Not all label materials are compatible with every printer type:
- Inkjet: Requires ink-receptive coatings for vibrant, full-color printing.
- Thermal Transfer: Needs materials that pair with specific ribbon types (wax, resin, or wax/resin).
- Laser/Toner: Requires heat-resistant face stocks for high-resolution output.
6. Regulatory and Compliance Requirements
Many industries require labels to meet specific standards:
- Look for UL-recognized, FDA-compliant, or BS5609-certified materials depending on the application.
- Barcode readability and traceability may also dictate material and coating selection.
7. Branding and Aesthetic Impact
The look and feel of your label are essential for shelf appeal:
- Choose between matte, gloss, transparent, metallic, or textured finishes.
- Materials should support your brand identity while withstanding the conditions they’ll face.
8. Cost vs. Performance
Balance your label’s functionality with your budget:
- Premium materials may offer more extended durability and better print quality.
- Consider the total cost of ownership, including potential savings from reduced waste or reprinting.
Matching Materials to the Application
In addition to universal factors, the product’s specific use and environment will guide your material choice. Here are a few examples:
1. Food and Beverage
Labels in this industry must handle refrigeration, moisture, and frequent handling.
Recommended materials:
- Gloss Polypropylene – Bright color reproduction with moisture resistance.
- Satin Polypropylene – Smooth finish ideal for premium graphics.
2. CBD and Cannabis Products
Labels need to stand out visually and communicate product differentiation.
Recommended materials:
- Hemp Paper – A sustainable option that supports natural and organic branding.
- Gloss Silver Polypropylene – A reflective, upscale look for shelf appeal.
3. Industrial and Chemical Products
Labels must endure harsh environments and chemical exposure.
Recommended materials:
- Thermal Transfer Synthetics with Resin Ribbons – Excellent resistance to abrasion and solvents.
- UL-Listed Polyester – Compliant with safety regulations and built to last in rugged conditions.
Get Expert Help with GetLabels
Choosing the right label material depends on technical requirements, printer compatibility, and brand goals. By starting with these universal considerations and adjusting based on your specific application, you can ensure your labels perform reliably and make the right impression.
AstroNova’s GetLabels division offers expert guidance and a wide selection of materials tailored to various industries and environments. Our Materials Finder Tool is an interactive resource that helps you identify suitable options based on your application. For hands-on support, our label specialists are available to provide personalized recommendations.
Explore our full range of label materials and services at GetLabels.
