Getting Food Labeling Right: Smart Strategies from Design to Production

A well-designed label must do many things at once: meet FDA labeling requirements, stand up to moisture and abrasion, align with your packaging type, reinforce your brand, and reach out to your customers with an impression that successfully competes in retail spaces.

Strategic product labeling is critical in brand management, regulatory compliance, and customer engagement. However, many companies struggle with the shifting demands of product labeling as market conditions, regulatory environments, and operational requirements continually evolve.

In the food and beverage industry's ultra-competitive — and regulated — marketplace, product labeling design is critical to branding and customer communication. Regardless of company size, food and beverage manufacturers must recognize and take proactive measures to prevent product labeling pitfalls.

Through real-life business success stories, uncover why more and more companies are embracing in-house product and package label printing instead of outsourcing with online vendors.

Inefficient product labeling can waste a manufacturer's money and hamper its productivity. Many managers think the solution is outsourcing their labeling needs to third-party printers. This, unfortunately, can lead to excess and cost. The solution is flexible enterprise labeling.

Everyone loves to receive and open a package. Regardless of age, the anticipation someone feels when their package arrives and it's time to dig in is a universal feeling. Now more than ever, with saturated markets and ever-changing marketing tactics, brands are fighting to find ways to stand out from the crowd, build brand loyalty, and satisfy current customers.

At AstroNova, we understand right now with current events, depending on the industry, keeping up with demands may be more critical than ever. As part of AstroNova's commitment to our customers in maintaining a safe and hygienic workplace, we've provided an outline that includes recommended disinfection materials and procedures you may find helpful when cleaning your printer.

Local French favorite confectionery, Domaine De Baudry, uses a QuickLabel® QL-300 to efficiently print premium, high-quality confectionery labels on-site. In the quaint town of Saint-Hilaire de Pionsat, located in the heart of the Auvergne region, in a scenic, charming village, you’ll find Domain De Baudry.

QuickLabel traveled to Kennesaw, Georgia to see how Dry County Brewing Company uses their Kiaro! D digital tabletop label printer to print beer labels right in their own facility.

Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium-sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.

Doc’s Tea is a handcrafted, small-batch beverage brewed by a family of dental health professionals dedicated to a healthy lifestyle. Recently, Dr. Ken Banks, owner of Doc’s Teas, began printing his own bottled tea labels with the Kiaro! inkjet label printer (our updated printer is the QL-120X) in order to increase productivity, reduce cost, and dramatically improve label quality on all of their products.

Considering that it’s the state’s official crustacean, it’s safe to say that Maryland is known for its love of the blue crab. For the past 67 years, one company has been in the business of making this local delicacy even more delicious: J.O. Spice. “J.O. Spice is the flavor of Maryland!” said Kathleen Duncan, one of the company’s enthusiastic employees.

While traveling in the Austin, TX area, our Product Manager Kevin Brisson spotted some very unique-looking craft beer on the shelf at the flagship Whole Foods Store. Kevin saw Adelbert’s  Brewery Triple B, Scratchin’ Hippo, and Dancin’ Monk at Whole Foods  – wow that’s HUGE for Adelbert’s!