In Virginia Beach, Jody’s Popcorn sells freshly made, caramel-coated, chocolate drizzled and savory popcorn snacks. With their unique line of product flavors, they rely on their Kiaro! label printer (our updated printer is the QL-120X) to produce the famous popcorn labels that pop!
What Makes It Gourmet?
Michael Katz, Vice President of Jody’s Popcorn, explains, “People often ask what gourmet popcorn is. What gourmet means to us is that we use the highest quality ingredients that we can find because we are very concerned about our flavor profile and the quality of our product.”
We traveled to Virginia Beach to get a taste of what Jody’s Popcorn is made of and see how they use their QuickLabel printer to make their popcorn labels look as good as their freshly popped batches taste.
It’s About Quality AND Quantity
“Our quality is not just about the product, but the overall experience at Jody’s,” stresses Katz, “At our oceanfront store, we make freshly popped popcorn right there.”
While the quality of their popcorn is a priority, their quantity demands (no matter how big or small) are important to them as well.
Michael Katz explains, “The oceanfront store grew in popularity. We had lots of demand for our products, so Jody’s leased facilities that we’re able to produce much larger quantities of popcorn. We were then able to label that product and offer a much wider variety at our oceanfront store, also satisfying the needs of wholesale customers.”
But with that expansion, Jody’s needed a reliable label printer that could take on their growth, as well as take care of quick in-store demands. As the business grew, so did Jody’s product line. It became less affordable to order thousands of popcorn labels for all of their many flavors, changing order sizes, and special requests for custom labeling.
“What we had before was outsource printing,” explains Katz, “We were making a lot of products and sending a lot of products to be outsourced. But the cost of having all that inventory sitting on our shelves didn’t seem to make much sense.”
QuickLabel Meets Jody…
Looking for a short-run labeling solution, Jody’s found QuickLabel Systems and the Kiaro! label printer.
Katz quickly discovered how easy it was to operate a Kiaro!, stating, “My concern then came, how difficult is that to operate? And it was really very simple. Anybody that could operate a printer can operate this printer.”
“When I first saw the Kiaro!, my initial impression was, ‘Wow! It’s not drab, and I’m not interested in printing anything that’s drab.’ So I really connected with that,” reveals Katz, “Once I looked at it operate, I was impressed with the quality of what was being ‘spit out,’ if you will, as the finished product. These labels were just coming off and they were beautiful.”
QuickLabel’s Kiaro! Saved Them Time & Money
“Our ability to flourish in both the promotional products industry and the wholesale business has been greatly enhanced by our ability to create custom labels. That gives us the ability to very quickly customize a package for customers. If a particular customer wants to have their farm store on it or their gift store, we’re able to produce that here, quickly, in our facility and put that on the bag and get it out the door,” Katz states.
“There are times when we find that we forgot to order a pre-printed label and we need it right now, or we’ve ordered it, but there’s a problem at the printing company and they can’t deliver the label at the time we expect,” Katz explains.
He expands,“With the Kiaro!, we not only use it to print our custom labels and small quantity product labels, but we also use it as a back-up printer. We can print exactly the same label we send out for our large-runs of pre-printed labels and the Kiaro! labels look indistinguishable from an outsourced label. It is really a wonderful situation.”
“The Kiaro! label printer has saved Jody’s time and production. The amount of time it takes for us to produce a custom job has decreased greatly. We can literally have somebody walk into the printing area and say ‘I need this’ and turn it around in 10-15 minutes,” concludes Katz.
Want More?
To learn more about how the Kiaro! the color label printer can save you time, money, and provide you with gorgeous customized color labels, click here.
Or contact us today by giving us a call, sending us an email, or deciding to schedule your own Kiaro! demonstration!
About Jody’s Gourmet Popcorn
Jody’s Gourmet Popcorn of Virginia Beach, VA makes fresh, delectable kettle corn, caramel corn, and flavored seasonal popcorn for all the world to love. Shop in-person at their beautiful oceanfront store at 31 Ocean Shops, or online at www.JodysPopcorn.com.
If you’d like to sell Jody’s Popcorn in your own retail store, wholesale pricing and quantities are available. Jody’s makes a great fundraiser for your school or organization with custom packaging for special events and other special orders.
To contact Jody’s, please call 866.797.JODY or visit their Facebook page.
