How V-Shapes Uses AstroNova’s TrojanLabel® T2 Label Press

Everyone loves to receive and open a package. Regardless of age, the anticipation someone feels when their package arrives and it's time to dig in is a universal feeling. Now more than ever, with saturated markets and ever-changing marketing tactics, brands are fighting to find ways to stand out from the crowd, build brand loyalty, and satisfy current customers.

At AstroNova, we understand right now with current events, depending on the industry, keeping up with demands may be more critical than ever. As part of AstroNova's commitment to our customers in maintaining a safe and hygienic workplace, we've provided an outline that includes recommended disinfection materials and procedures you may find helpful when cleaning your printer.

During a trip to Denmark, AstroNova met with luxury licorice company Lakrids by Bülow to see how they print quality, high-end labels to complement their brand.

Local French favorite confectionery, Domaine De Baudry, uses a QuickLabel® QL-300 to efficiently print premium, high-quality confectionery labels on-site. In the quaint town of Saint-Hilaire de Pionsat, located in the heart of the Auvergne region, in a scenic, charming village, you’ll find Domain De Baudry.

Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house. Here are the top four reasons why taking label production in-house can be the better option:

Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium-sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.

In Virginia Beach, Jody’s Popcorn sells freshly made, caramel-coated, chocolate drizzled and savory popcorn snacks. With their unique line of product flavors, they rely on their Kiaro! label printer (our updated printer is the QL-120X) to produce the famous popcorn labels that pop!

In Oxnard, California, just a short drive north along the Pacific Coast Highway from Los Angeles, is Amoretti, one of the country's premier makers of gourmet ingredients and high-end flavors. How Amoretti perfects their high-end flavors so perfectly is a secret, known to only a select few who work in their kitchens. How they package those products at a professional level is a different story: they use the QuickLabel printer.

AstroNova visited O&H Danish Bakery in Racine, Wisconsin. This family bakery is a tradition in the area, and all over the world. Their most well-known product is the traditional Danish kringle. This labor-intensive flakey buttery pastry with delicious filling is popular not only in all of their Racine retail locations but also all over the world.  O&H ships their melt-in-your-mouth kringles globally.

As I walked through the front doors of the pink and green painted building, I was enveloped in the smell of butterscotch, vanilla, and caramel coffee. This heavenly scent is otherwise known as freshly brewed Grumpy Grog from La Crema Coffee Company. One look at the colorful coffee labels and bright green packaging and I was sold.