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What is the difference between a label printer and a label printing solution?

The distinction may seem subtle, but it is actually much more significant than it appears. This difference can have a major impact on your production and the organization of your business. In this article, you will learn why it is better to choose a label printing solution instead of just a label printer.

What does the purchase of a label printer include?

Choosing a label printer means simply acquiring the machine and, potentially, the necessary inks. To get your final labels, you still need to buy blank labels.

This can be tricky because there are many technical details to consider. These include the type of label, printing technology, printing area, core size, and label output direction.

A poorly matched label can cause many problems. These include poor ink adhesion and unsatisfactory results. It can also create safety risks and damage the machine. Additionally, it may lead to application difficulties.

After hours of research and talks, you still need to set up your machine for your labels. Moreover, it’s often difficult to quickly reach an expert for assistance with this task. What happens if there’s a technical problem? You might have trouble reaching someone by phone, and sometimes this service is not free.

The label printing solution: a simplified choice

A label printing solution is a complete package. It includes personalized advice and support before and after you buy your equipment.

It provides a printer that fits your production and product needs. It also includes the accessories and software needed to integrate the solution.

You get a single point of contact for everything related to your printer: consumables, technical parts, and labels. This spares you long searches, multiple exchanges, and the frustration that can follow.

Also, you are not just placing an order. An advisor helps you find the products that fit your needs. They also assist you in managing your stock better.

Finally, a maintenance service is available throughout the life of your machine. Manufacturers have made label printers easier to use.

A brief training session is still suggested. This helps users learn best practices and master the device. This service also supports you with configuration, maintenance, and potential technical problems, helping you avoid costly downtime.

Conclusion

While the difference may seem minor on paper, it can have a considerable impact on your production. A label printing solution gives you peace of mind. It lets you focus on your main business instead of handling your labels.

AstroNova, a manufacturer of label printing solutions for over 50 years, is a recognized expert in many fields of application. The company provides personalized support and advice, enabling businesses to internalize label production with confidence.

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