At Wright’s Dairy Farm & Bakery in North Smithfield, Rhode Island, the phrase “cow to cone” isn’t just a tagline—it’s a commitment. Since 1914, their family-owned farm has been producing high-quality dairy products, from milk to baked goods, and now, their latest venture: Wright’s Creamery.
This creamery takes Wright’s long-standing traditions and spins them into something new and exciting—delicious, handcrafted ice cream. The farm’s dedication to quality shines in every scoop, thanks to their unique approach of controlling every step of the process, right down to the custom labels on their ice cream containers.
A Creamery Like No Other
What sets Wright’s Creamery apart? Their operation is fully integrated with their dairy farm. The milk that goes into their ice cream comes from cows they care for daily. This farm-to-product model ensures a level of freshness and quality that few can match.
Wright’s Creamery doesn’t stop at great ice cream; they also pay close attention to how their products are presented. Every tub of ice cream they sell carries a custom label printed in-house using their QuickLabel QL-120Xe printer.
The Power of In-House Labeling
Before bringing labeling in-house, Wright’s faced the usual challenges of outsourcing: long lead times, minimum order quantities, and the risk of waste from over- or under-ordering. Now, with the QL-120Xe, they’ve transformed their process, gaining complete control over label production.
“With the QL-120Xe, we can design a new label in the evening and have it printed and ready to go the next morning,” says Cate Kennedy, Food Operations Manager and fifth-generation family owner/operator. “That quick turnaround allows us to adapt to production needs, whether we’re introducing a new flavor or restocking a favorite.”
With the QL-120Xe, we can design a new label in the evening and have it printed and ready to go the next morning.
The flexibility of the QL-120Xe doesn’t just save time—it reduces waste. Wright’s no longer needs to predict exact quantities or wait for shipments of pre-printed labels. Instead, they can print only what they need, when they need it.
Labels That Withstand the Test
Ice cream labeling poses unique challenges: the containers need to survive freezing temperatures, condensation, and handling. Wright’s labels, printed with the QL-120Xe, are up to the task. They remain vibrant and intact, ensuring the brand’s clean, sharp look stands out in every freezer case.
“For us, branding is about more than just aesthetics,” Kennedy explains. “It’s about trust. When customers see our name on a beautifully labeled product, they know they’re getting something made with care.”
It’s about trust. When customers see our name on a beautifully labeled product, they know they’re getting something made with care.
Bringing the Farm to the City
Wright’s Creamery is more than just a local business; it’s a way to connect city dwellers with the farm’s traditions. Through their products and branding, Wright’s brings a little piece of the farm to every customer, ensuring each pint of ice cream is an experience of freshness and authenticity.
Empowering Small Businesses with QuickLabel
The QuickLabel QL-120Xe has helped Wright’s Creamery maintain its commitment to quality, agility, and authenticity. With this advanced labeling solution, they’ve shown how even small-scale operations can achieve professional-grade results, reinforcing their mission to provide farm-fresh ice cream from “cow to cone.”
If you’re inspired by Wright’s story and want to learn how in-house labeling can elevate your brand, check out the QuickLabel QL-120Xe—a game-changer for businesses like yours.
