Heiko Pack utilizes four T3-OPX presses to respond to demand for custom packaging

For packagers, in the changing —and challenging — landscape of wooden industrial packaging, staying ahead of evolving customer needs is essential for staying competitive and driving new growth.

Continuing our exploration of the business-focused trends driving in-house label printing, we uncover additional critical reasons businesses are making the strategic shift.

Packaging often serves as a customer's first encounter with a product and brand. Custom package printing presents an opportunity to create a unique and memorable brand experience.

Mailcoms started as an independent mailroom equipment and supplies business in the UK. Over the years, the company adapted to the changing mail and parcel fulfillment industry and pivoted to support e-commerce businesses with equipment, packaging, and supplies.

For several years, sustainability and a general environmental concern have consistently been a rising megatrend influencing product packaging. While manufacturers scramble to satisfy those consumer demands, there’s now a new concept to consider – ship-ready packaging.

Did you know that 73% of consumers are willing to pay more for eco-friendly packaging? Consumers' desire to engage in sustainable practices is nothing new; however, the movement is reaching new heights thanks to the pandemic's effects on consumer shopping behaviors.

Early adopters of short-run package printing practices have one thing in common: they are all experiencing an increase in post-printing, overprinting, and short-run capabilities, and ultimately, a greater bottom line.

Everyone loves to receive and open a package. Regardless of age, the anticipation someone feels when their package arrives and it's time to dig in is a universal feeling. Now more than ever, with saturated markets and ever-changing marketing tactics, brands are fighting to find ways to stand out from the crowd, build brand loyalty, and satisfy current customers.