Learn How to Surprise and Delight Customers and Why it’s so Important in Today’s Market
Everyone loves to receive and open a package. Regardless of age, the anticipation someone feels when their package arrives and it’s time to dig in is a universal feeling. Now more than ever, with saturated markets and ever-changing marketing tactics, brands are fighting to find ways to stand out from the crowd, build brand loyalty, and satisfy current customers. One way to create an impressive, valuable experience? Create a unique unboxing experience for your customers.
Understanding an Unboxing
What is an unboxing experience exactly? To put it simply, it’s the act of unpacking a box or package that strives to create a memorable experience and interaction with a customer when first unboxing a product. This is an effective way to gain a competitive edge over the competition and stay top-of-mind for customers. First impressions count – use the tactics below to create positive interactions and promote your brand.
Build your Brand
This may seem like the most obvious piece, but brand your packaging and, more importantly, make it unique to your brand. Above all, creating this type of experience for your customers is an excellent way to stand out against competitors and build brand loyalty. This gives you an opportunity to garner a response from your customers – studies have shown 40% of consumers are more likely to make repeat purchases from a vendor that stands out and has premium packaging.
Personalize the Packaging
Everyone wants to feel special. So, you can ensure your customers feel valued by adding simple touches to make the experience memorable. For instance, examples of this include notes within the package or personalized messages.
Utilize Unique Materials
Consumers crave sustainability and are conscious of a brand’s values and priorities. Therefore, opt for reusable or environmentally-friendly materials and avoid appearing wasteful or careless, which can ultimately be harmful to your brand image—looking for high-performance, eco-friendly options? Browse GetLabels.com for a variety of materials to meet this demand.
Customers Will Market for You
Personalizing your packaging or creating a WOW unboxing experience for customers may seem like an unjustifiable cost. But, people enjoy sharing positive or unique experiences. Now, thanks to the power of the internet and with online unboxing videos being wildly popular, a single customer’s experience can be seen by any number of people with a simple upload or share. This creates an authentic experience that people enjoy viewing, and others may anticipate having the same experience themselves, encouraging a purchase, or creating simple brand recognition at the very least.
Trusted Solutions to Make Your Products Pop and Get You Started
QuickLabel QL-300 label printer – a five-color tabletop digital label printer with the added capability of printing in white, allowing you to expand your labeling possibilities. This system enables brand owners to create high-quality labels with the utmost durability, ensure a competitive cost of ownership, and set their brand apart with vibrant, impactful product labels.
TrojanLabel T3-OPX direct-to-pack printer – this wide-format overprinting system is designed to print on a wide variety of ink-receptive surfaces such as cardboard, postcards, boxes, paper bags, wooden planks, or thicker objects like blister envelopes or folded boxes ready for shipment. Create a variety of customized pieces with the T3-OPX.
TrojanLabel T2-C label press – a one-of-a-kind, a high-volume tabletop label printing press that incorporates the features and functionality of a traditional large production press into a footprint small enough to fit into any size print department. This solution also offers the opportunity to print glossy and polypropylene labels guaranteed to make your branding shine.
TrojanLabel T2-L label press – the world’s first industrial-grade, professional digital press for flexible packaging utilizing water-based inks. This flexible packaging water-based inkjet press also comes with inline cold lamination. Therefore, the T2-L accommodates a wide range of flexible packaging solutions, expanding your options and unboxing possibilities.
Interested in any of the above labeling solutions? Let us know. We’re here to help!
At AstroNova, we offer a total labeling solution. Above all, we provide the tools you need to integrate production efficiencies into your business and keep up with industry demands. From a wide variety of label printers, materials, technical support, training, and a library of support videos. Contact us to schedule a free, web-based demonstration and to speak with one of our specialists!